Thursday, February 3, 2011

Creating a perfect business proposal

Having a solid business proposal is as important in strategizing with booking a client as the first and closing steps.  A well executed project proposal is the gate way to showcasing your management skills to your prospect. 

This is a pivital point because it is what can make or break the sale.  The proposal is what can turn a prospect into not only a client, but a client for the long run.  If a potential client has a stack of proposals from 3-5 seperate companies to look at, they are going to stick with the most organized, straight to the point proposals almost every time.   Your proposed business plan for individual projects can easily be interpreted (and many times is) as a resume for your firm. 

What needs to be on a well executed proposal?  What order should these items be in? 


  1. Executive summary – summary of the entire proposal
  2. Statement of need – why project is necessary for the prospect, or client
  3. Project description – How the project at hand will be implemented and evaluated
  4. Organization information, Timelines, and execution strategies
  5. Project schedule
  6. Budget Needed that includes an itemized, well detailed list of expenses
  7. Conclusion

    These are the things that will make up a great company proposal.  It is also very important to be sure to stay consistent with brand recognition from the first contact, to the proposal, invoicing, to the execution of the project.   

No comments:

Post a Comment