Although it is not easy, there are very many ways to promote with a limited budget. I have found that it is important to keep up with the trends, and learning how to decipher how to utilize these avenues to your businesses interest.
1. Get Creative
2. Stay consistent with your product or service
3. Brand recognition, LOGO LOGO LOGO
4. Be "in the know" always, do your research; double check the facts
5. Once you have researched, create a business plan
6. Exhaust your free avenues after researching
7. Be confident about what you need, be cautious about what you want
8. Stay involved in activities that you find your potential clients are interested in
9. Get in the mindset of your ideal client
10. Go where the client is. Don't always hope that they will come to you
Always remember the difference between what is needed for your business, and what you would 'like' for your business. These are two completely different worlds. When you focus on what you want, be prepared to know that your business plan may never come to fruition.
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