Learning from experience: Forbes' list of the 20 top, best-ever social media campaigns

Cover of The Blair Witch Project
Last summer,  Forbes magazine ranked the 20 most successful social media campaigns to date.  What is the lesson gleaned from this list?  By using innovative and entertaining methods, which are highly interactive and target the consumer,   and attaching themselves to venues with high rank and big numbers for some mega-branding,  these social media campaigns show us how to pack the same powerful punch:  






Forbes list of the 20 best-ever social media campaigns:

1. “The Blair Witch Project”
2. Blendtec: ill It Blend?
3. Old Spice: “Smell Like a Man, Man.”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: “Fun Theory”
7. OfficeMax: “Elf Yourself”
8. Evian: “Roller Babies
9. Ikea: “Facebook Showroom”
10. Hotmail
11. Whopper Sacrifice
12. Target: “Bullseye Gives”
13. Vitaminwater
14. Smirnoff: “Tea Par-tay”
15. The Dark Knight: Why So Serious?
16. Quicksilver: “Dynamic Surfing”
17. Cadbury: Gorilla
18. BMW: “1 Series Graffit Contest”
19. Bing/Farmville
20. CareerBuilder: Monk-e-Mail

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