Image via WikipediaThe Business Journal : Newest Study Released by Portfolio.com Examines Mindsets and Online Social Media Practices Among Young Entrepreneurs
A Press release sent out today says that small business owners under 40 are using social media and the internet as their key marketing tools:
Portfolio.com, the national business news site for small and mid-sized business (SMB) executives and entrepreneurs, today unveiled a new study revealing the mindsets and business practices of SMB owners under the age of 40, most of whom could be labeled as entrepreneurs. The findings of the proprietary study conducted by The Business Journals illustrate how young business owners are leveraging new technology, social media and the Internet to increase productivity and stay connected to their businesses and critical business information.
"Over the next 10-15 years, we're going to see these young entrepreneurs become the leaders and influencers of the SMB market, making it critical for brands to better understand this growing group's business needs," said J. Jennings Moss, Portfolio.com's editor. "It's clear from this study that business owners under 40 want products and services that allow them to be connected 24/7 to stay on top of their companies, not to mention the rest of their lives, at all times."
According to the study titled SMB Insights 2011: Young Entrepreneurs Under 40, half a million SMB executives under the age of 40 in the United States. Top of mind for these young business owners are the future prospects for their companies and how to best use technology for business and personal use. Those entrepreneurs and SMB executives under 40 have been exposed to technology throughout their entire lives and use an array of technology products and services like Wi-Fi, VoIP, cloud computing and apps, to a greater extent than their 40+ peers.
The study also found that those under 40 have adopted social networks in both their personal and business lives, with 88 percent currently using social networking sites, and 70 percent using a social network as part of their business marketing programs, compared to 68 percent and 47 percent respectively among executives over 40. Additionally, young entrepreneurs prefer Facebook and LinkedIn over Twitter for both business and personal use.http://www.prnewswire.com/news-releases/entrepreneurs-under-40-rely-heavily-on-the-internet-and-social-networks-to-stay-connected-in-todays-business-world-123214893.html
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